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Privacy Policy

This Privacy Policy applies to www.lyvelending.com (the “Site”) owned and operated by LYVE LENDING GROUP (14121724 CANADA INC) and to your application for, access to or receipt of products and services from LYVE LENDING GROUP. LYVE LENDING GROUP is committed to keeping your personal information confidential and secure. This Privacy Policy describes how LYVE LENDING GROUP collects, uses, protects, shares, and retains your information. It also describes the choices available to you regarding the use of, your access to, and how to update and correct your personal information.

Our Security Procedures Protect Your Personal Information

We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received. We work hard to keep personal information secure through physical and electronic information security policies, employee policies and training, and contractual safeguards with all third parties who may have access to personal information.

If you receive an e-mail purportedly from LYVE LENDING GROUP containing or asking for sensitive information (for example, full account number, social insurance number, personal identification number (PIN), or security passwords), prior to responding, please contact us at info@lyvelending.com.

However, no transmission of personal information, including transmission over the Internet can be guaranteed to be completely secure. Consequently, LYVE LENDING GROUP, its affiliates, related companies, service providers and their respective officers, directors, employees and agents do not represent, warrant or guarantee that personal information will be protected against misuse, loss or alterations and do not accept any liability for personal information submitted to them nor for your or third parties’ use or misuse of personal information. Moreover, where you use passwords, ID numbers, or other special access features it is your responsibility to safeguard them.

Updating your Consent Preferences

You may withdraw your consent to the collection, use and disclosure of your personal information by contacting us in writing at info@lyvelending.com. In some cases, LYVE LENDING GROUP will be permitted to continue to collect, use and disclose personal information after you have withdrawn consent, such as where the information is necessary to administer your account, maintain the integrity of the credit reporting system, or as otherwise permitted by law. In other cases, if you withdraw your consent for any purpose required to provide our product or service to you, we may no longer be able to provide that product or service to you.

In addition, if you withdraw consent to the use of your personal information for marketing purposes, you may continue to receive promotional communications after the date of that request if a marketing campaign is already in process before we receive your request.

Access and Correction Requests

Upon request, LYVE LENDING GROUP will provide you with information about whether we hold any of your personal information. To request access, update and/or for correction of your personal information in our possession, please write to us at info@lyvelending.com. We may need to confirm your identity before fulfilling your request, such as by requesting a copy of a valid driver’s license, birth certificate, or passport.

If you are a customer, you can also access and update your personal information anytime by logging into your account.

We will respond to your request within a reasonable timeframe.

Use of Personal Information

We use personal information about you to:

  1. to establish and maintain communications with you, and respond, report or discuss information in response to product and service inquiries or suggestions for improving our products and services;
  2. develop our relationship with you, and to offer financial products and services, including evaluating the needs, wants, and satisfaction levels of customers, potential customers, former customers and others who engage with us, and analyzing and managing our business;
  3. verify your identity (or that of any authorized user or co-applicant) concerning the account and maintain security measures aimed at the detection and prevention of fraudulent activity in relation to your account;
  4. to meet legal and regulatory requirements;
  5. evaluate, monitor, maintain, service, and collect any application or account you may have with us, including disclosing or exchanging personal information with credit reporting agencies;
  6. promote and market products and services offered by LYVE LENDING GROUP , including both products and services which are directly related to your account (such as balance transfers and alternative payment methods) and those that are separate from your account, and including by means of direct marketing;
  7. for everyday business purposes, such as website management, research and product and service development.
  8. 8.administer services, monitor your purchases, transactions, payments, and evaluate your credit eligibility before, during and after our business relationship, for the purposes set out in this Privacy Policy;

Sharing Personal Information

We will share your personal information with third parties only in the ways that are described in this Privacy Policy and other terms included in applications or agreements with you. Further, we share only the personal information we believe is needed to offer a product or service efficiently or to improve such product or service.

We may provide your personal information to our service providers, who may be located outside Canada, for purposes related to supporting our business (e.g., sending you emails, fulfillment services, technical support, delivery services), including, without limitation, research and product and service development. These third parties are authorized to use your personal information only as necessary to provide these services to us.

We may also disclose your personal information:


In addition, LYVE LENDING GROUP may create, use and disclose anonymized and/or aggregated information which does not allow you to be personally identified to third parties.

Use of Your Email Address

We use both LYVE LENDING GROUP servers and servers of other service providers to deliver and report on the progress of e-mail programs and to maintain service and fulfill products and services. When LYVE LENDING GROUP uses a service provider, we prohibit them from using your e-mail address for any other purpose.

With your consent, we may periodically call you or send you commercial electronic messages at the e-mail address or telephone number you provide, including to solicit your feedback on our products and services, and/or to provide you with marketing offers that may be of interest to you. With each such call or message, you will have the opportunity to opt out of receiving future commercial electronic messages at that e-mail address. If you are a customer, we reserve the right to use the e-mail address you provide to present you with information about your account. This may include, but is not limited to, activating your account(s), account past due notices, rates available, and adding an authorized user.

We will track the activity of an e-mail (for example, were graphics viewed, was the e-mail opened, were links in the e-mail clicked), to allow us to measure the effectiveness of the e-mail, to provide future offers, and for fulfillment of products and services. Additionally, for your convenience, we may pre-fill online forms with your e-mail address.

Use of Credit Information

Credit score and related information is central to most of the financing products and services that LYVE LENDING GROUP provides. As a result, the collection and use of credit information is required in order to apply for or maintain our products. In order to offer competitively priced products, we collect and analyze credit information about applicants and customers before, during and after the term of our business relationship, both to assess your eligibility for products and to improve our overall risk assessment tools.

LYVE LENDING GROUP may collect and use credit information at multiple points throughout the term of the business relationship and may continue to collect and use updated information after that relationship has ended, for the purposes described above. If you do not want your credit information to be used by LYVE LENDING GROUP after the term of our business relationship, please contact us using the information provided below.

Sharing Personal Information Outside of Canada

Some of the third parties, service providers, affiliates or related companies that may collect, use, store or process your information may be located outside of Canada, including in the United States. As a result, your personal information may be transferred, stored, and/or processed outside Canada in connection with the purposes described in this Privacy Policy. Although LYVE LENDING GROUP uses contractual and other measures to protect your personal information while it is outside Canada, those third parties are subject to the legal requirements of the jurisdictions where your personal information is stored or processed. As a result, there may be lawful requirements to disclose personal information to government authorities in those countries.

Retention of Personal Information

We will retain your information for as long as needed to fulfill the purposes for which it was collected and used. In some cases, this may be as long as your account is active or as needed to provide you services. However, in other cases we will retain personal information after the end of our business relationship including to maintain communications with you, facilitate future applications you may submit, understand customer preferences and behaviors, analyze and improve our processes and develop new products and services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. You should not assume that your information will be deleted when you close your account with us or if an application is not approved. If you have any questions about how long your personal information is retained, please contact us.

Information Collected through this Site

The LYVE LENDING GROUP web servers automatically recognize and record the domain name from which you access the Internet, the corresponding Internet Protocol (“IP”) address, and the names of the pages you visit while at LYVE LENDING GROUP’s Site, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data and store it in log files. This information is not personally identifiable and is used to improve the content of LYVE LENDING GROUP’s Site and make it more useful.

The LYVE LENDING GROUP web servers do not collect e-mail addresses without your consent.

Personal information of users, including emails, is however, collected when you are responding to specific questions and when you communicate directly with LYVE LENDING GROUP via e-mail or feedback forms. LYVE LENDING GROUP may ask you to provide us with your e-mail address at several points, including on applications, in correspondence or communications with you.

Collection of Personal Information

By submitting your personal information to LYVE LENDING GROUP or our service providers and agents, you agree that LYVE LENDING GROUP may collect, use and disclose such personal information in accordance with this Privacy Policy. If you apply for LYVE LENDING GROUP products or services, the application and any terms and conditions specific to your account may also describe additional purposes for which we collect, use, disclose, and retain personal information.

The personal information that LYVE LENDING GROUP collects and uses varies depending on our interactions with you. Our objective when collecting and using personal information is to maintain and improve the relationship we have with you; provide you with information about products and services that you will value; reduce the cost associated with maintaining your (and others’) accounts so that we may continue to provide you with a fairly priced product; reduce unwanted or inappropriate marketing; and protect you from unauthorized access to and use of your account or personal information.

The personal information that we may collect from you includes:

  1. Information about your business such as company name, entity type (e.g. corporation, partnership, sole proprietorship), and business phone number;
  2. Billing information such as credit card number, bank account number, void cheque, and billing address;
  3. Contact and identifying information such as name, email address, mailing address, phone number, social insurance number or other government ID, and date of birth;
  4. Credit information about you and your business;
  5. Information about your relationship, such as whether you are a contact, reference or guarantor for an applicant; and
  6. Financial information about you and your business, such as sales volume, revenue, seasonal or cyclical income patterns, and online banking credentials where you apply for a service that offers data collection directly from your bank account.

By submitting information about other individuals, such as references, guarantors, landlords, emergency contacts, other owners or employees, you warrant and represent that you have obtained their consent to the collection, use and disclosure of their personal information in accordance with this Privacy Policy. This consent includes the use of individuals’ contact information to verify information you have provided to us and their consent to receive commercial electronic messages from LYVE LENDING GROUP.

We may collect personal information at various times, including:

  1. 1.During our business relationship, such as when your application and eligibility is being assessed, and during the term of any products, services or other agreement between us;
  2. 2.Before we have a business relationship, such as when you send us correspondence, make an inquiry about our products and services, submit an application, or after an application has been declined by us or withdrawn by you; and
  3. 3.After our business relationship, including to assess your eligibility for new or additional products or services, maintain internal records and communication with you, and to analyze and improve our processes, products and services.

We may collect personal information from multiple sources, including:

  1. 1.From other people or entities, you have identified, such as references (including landlords, suppliers and franchisors), guarantors, employees or directors of your company.
  2. 1.From other people or entities, you have identified, such as references (including landlords, suppliers and franchisors), guarantors, employees or directors of your company.
  3. 3.From third parties such as credit bureaus, business directories, direct contact with nearby businesses, online searches, financial institutions and other entities that have extended credit to you.

Links to Other Websites or Social Media Features

LYVE LENDING GROUP ’s Site may contain links to other websites. This Privacy Policy does not apply to those websites. While exploring the services offered through LYVE LENDING GROUP ’s Site, please be aware that other online retailers, partners, third party Internet sites, and third party services accessible through LYVE LENDING GROUP ’s Site, have separate privacy and data collection policies and practices, which are independent of and may be different from LYVE LENDING GROUP policies and practices. LYVE LENDING GROUP is not responsible or liable for these independent policies and practices and it is your responsibility to review them and decide whether or not they satisfactorily protect your rights.

Our Site may also include Social Media Features, such as the Facebook button, and Widgets, such as the Share this button or interactive mini programs that run on our website. These features may collect your Internet protocol address, which page you are visiting on our website, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our website. Your interactions with these Features are governed by the privacy statement of the company providing it.

Use of Tracking Technologies

Technologies such as cookies, beacons, scripts and tags are used by LYVE LENDING GROUP and our marketing partners, affiliates or analytics or service providers. These technologies are used in analyzing trends, administering the Site, tracking users’ movements around the Site, and gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis. Various browsers may offer their own management tools for removing these types of tracking technologies.

Cookies are files placed within your browser on your computer’s hard drive by a Site server. LYVE LENDING GROUP ’s Site may use cookies to facilitate your Internet sessions, to maintain security, and to improve our Site. For example, LYVE LENDING GROUP may use cookies to verify your identity, remember your personal settings such as your offer preferences, and to monitor your use of the Site to improve our services. We do not use cookies to collect data from your hard drive including your e-mail address or other personal information. If you choose not to enable cookies on your browser, you may not be able to use some of the services offered on LYVE LENDING GROUP ’s Site. We use Local Storage, such as HTML5, to store content information and preferences. Various browsers may offer their own management tools for removing HTML5.

Our Site also uses web analytics services such as Google Analytics. They use cookies to help us analyze how visitors use the Website. For example, with Google Analytics, the information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by a Google server. Google uses this information for the purpose of evaluating your use of the Site, compiling reports on Site activity for us, and providing us with other services relating to Site activity and internet usage. You can prevent the storage of data relating to your use of the Site (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.You can also obtain additional information on Google Analytics’ collection and processing of data and data privacy and security at the following links: https://port.google.com/analytics/topic/2919631 and https://policies.google.com/technologies/partner-sites. We may partner with a third party to either display advertising on our website or to manage our advertising on other sites. Our third-party partner may use technologies such as cookies to gather information about your activities on this website and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by writing to us at

info@lyvelending.com. Please note this does not opt you out of being served ads. You will continue to receive generic ads.

Updates and Amendments to this Privacy Policy

This Privacy Policy will be effective as of January 23rd, 2022. This Privacy Policy replaces any previous notices from LYVE LENDING GROUP about personal information collection, protection, use, sharing, retention, and Internet privacy practices and applies to the use, sharing and retention of personal information previously collected. However, this Privacy Policy does not supersede any application- or account-specific terms and conditions you may have agreed to; those terms must be read together with this Policy.

We may amend this Privacy Policy at any time, and when such a change is made, we will post a revised version and a notice on this Site. It is your responsibility to review this Privacy Policy from time to time to be aware of any such changes. Please check back regularly for any changes and to ensure you are always informed of the personal information that we collect about you, how we use it and the circumstances under which we may disclose it.

Scope and Definitions

This notice describes the privacy practices of LYVE LENDING GROUP and its subsidiaries and affiliates. “We” and “us” means LYVE LENDING GROUP, our subsidiaries and affiliates, and any of our respective agents and third-party service providers (“service providers”). “You” means a website visitor, applicant, customer, former customer, an owner of, or reference or guarantor for, an applicant. Personal information means any factual or subjective information in recorded form, that identifies or could be used to identify an individual.

Contact Us

If you have any questions about our Privacy Policy or practices, or to request access to or correction of your information, please contact us at info@lyvelending.com

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